Twenty complete examples below, one for each kind of business. They open full screen and you can browse them.
Numbers from the Gulf, with the source and the date beside them.
·air ·sea
Reading on the wayThe Gulf counts 330,000 overnight stays and a 40 million euro turnover a year, municipal figures. Six restaurants in ten have no site. The ones without are working on somebody else's ground, and paying rent on every booking.
Direct survey of over 170 businesses across Spotorno, Noli, Bergeggi and Vezzi Portio, June 2026. Among registered accommodation it is one in three: the sectors do not look alike.
A buyer searching from Munich or Zurich searches in their own language.
Open dataAnd under the 2026 Budget Law, anyone letting more than two flats counts as a business. Two forced changes in the same quarter.
DeadlineBergeggi, Noli, Spotorno and Finale are in it. The institutional client is no longer the single municipality.
Institutional factThe 7% flat tax for foreign pensioners does not apply in Liguria. And the Finale-Andora rail doubling does not touch the Gulf.
CorrectionThey are not articles yet: when they come out, the headlines above become links. Four more on the Gulf are being written, from reading the numbers to the digital gap of the Ponente. If you need the raw data behind one of them, ask me.
Every example is a real site: it opens full screen and you browse it the way a customer of yours would. For each sector there are two or three, set up in different ways. Yours will be the last in the row, and it will not look like these.
The most important house on the books
Seven screens like a film, the drone flight and the sheet with all the numbers.
Open the example
The new house, with the floor plan
Move over a room and it lights up in the drawing: square metres, aspect, hours of sun.
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The full story
Five chapters with notes in the margin, the summary in English and the data sheet: for people buying from far away.
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The old farmhouse to restore
Tick the works and the total redoes itself: what it costs, how long it takes, what it is worth finished.
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The family hotel by the sea
You pick the week and the bill writes itself, with no portal commission.
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Rooms in the old town
Five rooms, no front desk: you choose the room, and each one says what makes it different.
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The whole house for a group
Say how many you are and the floor plan lights up the rooms you need, with the price per head.
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The olive mill
A price list where every line opens onto the sheet for that batch, and the slots for bringing in the olives.
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The tyre fitter
The price said up front: choose the car and the job, and the right box lights up.
Open the example
The contract workshop
The dimensioned drawing, the measurements to take and the hourly rates.
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The diving
Four sites hanging at their own depth, with the certificate you need and the price.
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The e-bike rides
The climb profile metre by metre, and the places left on every date.
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The three-day retreat
The day hour by hour, the dates still open and what is really included.
Open the example
The council
The paperwork in plain words, the real opening hours and a form you can actually fill in.
Open the example
The marine park
The map of the zones: choose a zone and only its rules are left.
Open the example
The Pro Loco
The calendar you leaf through month by month, the volunteer rotas and the year's accounts.
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The businesses and photographs in the examples are made up, and made by me.
You write and tell me what you do. I reply within one working day; the quote, with a closed figure and a delivery date, within two. No starting from: the figure does not change afterwards.
Six months of maintenance included. From the seventh, you decide. The site and the domain are in your name, even if one day you take the work to someone else.
These are examples, not a list of categories. If you do something that is not here, or three things at once, write me two lines.
Tell me what you doI fly, I edit, and I hand over files ready to publish: vertical for social media, horizontal for the site. The footage is further down this page, with the dates.
Single flight
Price on request
One flight over your place, in a window of good light. Eight ready vertical clips plus the photographs, within forty-eight hours.
For a single business, a building site, one evening.
Aerial film
Price on request
Several flights on different days, edited with music and titles, a short film for the home page and for campaigns, plus the short clips cut from the same footage.
For anyone selling a property or a business.
Several properties
Price on request
Several properties in the same outing, or a survey of a stretch of coast. The price is built on flights and places, not on a flat fee.
For a consortium, a council, an agency with several properties.
For all three: a quote with a closed figure within two working days, as for the rest of the site.
How it actually works. Flying happens where and when flying is allowed: near airports, over people and in certain protected areas of the Gulf there are limits, and I tell you about them first. If a place cannot be flown, it does not happen. Bad weather moves the date and costs nothing.
It goes together with the site, as an identity package, or on its own when something is needed fast for one evening. The closed figure arrives with the quote, as for the rest.
Posters and bills for evenings, menu cards for print, business cards, graphics and carousels for social media, material for events: posts, stories, covers.
Same typefaces, same colours, same way of writing. What you print and what you post look like your site because they come out of the same system.
One evening, one season, a menu that changes. You do not need to have had your site made by me to have me make you a poster.
Posters and menu cards dress the made-up businesses in the showcase. The card and the brochure are the Studio's own, and they are print files. The social media graphics are my own work, going out on my channels.
Over 170 businesses across Spotorno, Noli, Bergeggi and Vezzi Portio, June 2026. The hole is wider than the Italian average, in a place that lives on hospitality.
Restaurants with no site of their own
62%
82 businesses checked one by one
Holiday lets with no presence of their own (estimate)
9 in 10
Estimate across hundreds of units live on the portals, not a count
Shops and small trades (small sample)
7 in 8
Sample between Spotorno and Noli, sample size not closed
Registered accommodation with no site
more than 1 in 3
53 properties, official municipal registers
In the municipality of Bergeggi alone the portals count 269 bookable properties. Almost none has a web address of its own.
Growth in foreign stays on 2023, almost double the Ligurian average (+2.4%). Municipal data, BIT Milan 2025.
Share of foreign stays in the total, and rising. Municipal data, BIT Milan 2025.
The places I measured are also the places I flew over.
269 properties bookable on the portals, in one municipality alone. Six flights over this stretch.
The densest town on the coast, and the centre of the census. Nine flights over it.
Twenty beach clubs in the council's own register, sixteen with no site. Eleven flights.
Where the real summer economy sits, and where the census finds the widest gaps.
Then I came back to one that is worth more than the story it tells.
I started in Alba, at art school, in an underground scene where things got made because they had to get made. I drew. At nineteen I left for Australia and never stopped after that: Broome, the Gold Coast, a year and a half on an island in Thailand during Covid, Ibiza, Mexico, Costa Rica, Chiang Mai. In between, the Master in Food Innovation at Pollenzo.
I have worked in mediocre places told brilliantly, with a queue outside, and in places worth twice as much that nobody could find. The difference was not the kitchen. It was who bothered to tell the story.
My father grows ancient grains under permaculture above Dogliani. From him I learned the thing I use every day: quality shows itself, and whoever has to explain it usually does not have it.
I have spent the last few seasons in a kitchen in Spotorno, dinner service every evening. I know what a season with no time to answer the phone is like.
The Gulf is the best place I have ever been, and it tells its own story worse than any place I have seen.
I make the direct survey of over 170 businesses in the Gulf available, with method and sources declared, usable in a formal assessment.
Projects for a public body are built inside the AgID guidelines and level AA of WCAG 2.1, with a published accessibility statement. A formally fileable offer within five working days.
VAT number and company name are being registered: until they are active I cannot be listed as a supplier. I say so straight away, so that nobody loses time.
No form, no data to leave behind. You tell me what you do, I tell you what makes sense for you, with price and timing. If it does not make sense I will tell you that too, and I will not write again.
Email info@studiodelgolfo.it
Instagram @studio_del_golfo_
I reply within one working day, the quote arrives within two. If I reply late it is because I am on the line, in the middle of service.
